SEO Does Not Bite
SEO is a wonderful thing. You may think it’s not because you’ve heard stories by those that have been burnt by “SEO” or Digital Agencies before.
Sadly, this does happen but this isn’t the fault of SEO, this is the fault of the agencies.
Bad, Bad Agencies.
SEO increases web traffic to your website, the results of positive SEO is an endorsement to your business. Utilising SEO to your full advantage is something that every business with a website should be considering.
It’s a changing world that we live in now that Facebook, Snapchat, Instagram and other social media platforms can all “take the place” of digital marketing platforms as well. So why should SEO be back in consideration then?
If you are not sure what SEO is or perhaps you are scared by the term then this should explain all.
Question 1) What is SEO?
I couldn’t possibly do this answer justice without regurgitating what thousands of other professionals have said, so let me directly quote Moz (an authority figure in the world of SEO) directly.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
If you still want to learn more about what SEO is specifically in more detail then they have an excellent SEO learning centre where you can find out everything you need to know.
Question 2) Is SEO “cheating the system”?
SEO at a glance is a method of getting your website to rank higher. So, it can be seen as cheating the system, Google (and other search engines), have put into place to effective sort and arrange the internet.
What an ethical conundrum;
Do you consider creating great content for other on the internet to read and utilise a bad thing?
Do you think simply making your website as easy to read and understand as possible by people and search engines a bad thing?
If your answer is no, then they provide the basis for what SEO is.
Don’t have a problem with that?… Good! Let’s move on.
Question 3) Does SEO really work?
Yes, but it becomes a more difficult question now when so many small businesses are foregoing a website and primarily focusing on their digital presence being on Facebook, for example.
If you are one of these businesses who focus purely on having a business on Facebook then I can see the appeal.
No nasty websites to update.
No expensive hosting and maintenance fees.
However, your basing your business purely on a format which at it’s core is a timeline.
You post and hope to get some leads or some sales and then start the process all over again and you restrict your audience to those who have already found you.
Rebecca Coleman did quite a good job here of discussing the lifespan of social media posts.
A high ranking website can give and give, through effective SEO strategy you rank high and anyone searching for relevant products and services you provide will find you.
Take a look here at the search volume for the term “designer socks”, imagine the ROI your business could have from an effective SEO strategy for this term…
Question 4) Is SEO hard work?
Not really, if you have a great website and you have the time and process in place to create some great content, which you can share to people then SEO isn’t so difficult.
It is all completely “doable”, if you go about it the right way, you will learn a lot while doing it and the long lasting effects it can have can be very rewarding.
On the whole, it’s about understand what your audience is searching for, writing great, relevant content for those terms which are of value to a searcher. This value could just be excellent information which they can use, or offering them a product or service which would be beneficial to them.
Do you have any questions about SEO? Not sure what it does, how it works or if it’s right for you then you can use the form at the bottom of the page or contact me here and I will be happy to help you in any way I can.