Content is often the backbone of all digital marketing strategies, without content you’re not adding value, but merely advertising.
Which is more like yelling at people to buy your product.
Content rolls into your SEO, social media and user experience efforts so creating good content is a somewhat important task for any business to do.
However, it can be a right royal pain!
Finding ideas for content can be really tricky. More so, when you are trying to find ideas for content that people want to see or haven’t seen before.
Adam Bennett from DigitalID joins me on this episode of the Digital Marketing Punkcast to discuss the best way he’s managed to source ideas for content which his audience actually wants to read and adds value to the experience of the business.
- Why content is so important and why it’s important to focus on it.
- What you should be thinking about before sourcing ideas for your content.
- Where the best places are to source your content ideas (they are usually staring you in the face)
- How to organise your ideas to make an actual strategy out of them and to be organised.
Now, Adam works for a rather large business, however, these concepts and ideas which he shares work equally well with a business of any size.
If you want to find out more about Adam and DigitalID;
You can find DigitalID at;
Or you can find Adam himself;
On Twitter; @adamjbenno
Or on LinkedIN; https://www.linkedin.com/in/adambennett25/
Don’t forget you can get in touch with the podcast at;
We’d love to hear your thoughts, stories or questions.